Vietnam enterprises step up efforts to protect brands abroad

18.05.2021

Share by

The lack of understanding about international laws and limited financial capabilities remain two major challenges for local firms to protect their brands abroad.

 

 

In a move to prevent the ST25 rice brand from falling into the hand of US and Australian firms, Ho Quang Tri Company, the owner of the rice variety, has reached an agreement with agriculture and food corporation Pan Group to proceed with trademark registration in overseas markets.

“The firm itself does not have sufficient understanding on international business practices, therefore, the support from Pan Group would relieve our burden in registering trademark rights in major markets,” said Ho Quoc Luc, representative of Ho Quang Tri company.

“Pan Group has strong expertise on this issue and such cooperation would bring benefits for all parties involved, including the ST25 brand,” he noted.

Meanwhile, Vietnam Staraniseed Cassia Manufacturing and Exporting (Vinasamex) penetrated the US market, the world’s second largest buyer of star aniseed and cinnamon, by selling its products on Amazon and sought for the platform’s support in trademark registration.

“We are working with a US partner recommended by Amazon to register our brand here,” said Vinasamex’s General Director Nguyen Thi Huyen, adding the process could be completed within a month.

According to experts, Vinasamex is just among a handful of Vietnamese firms having awareness on the significance of brands when expanding their operations aboard. But even so, the lack of understanding about international laws and limited financial capabilities remain two major challenges for local firms to protect their brands abroad.

This could be the reason leading to why incident related to ST25 is not a new case as other local brands of Trung Nguyen coffee, Vinataba cigarette, or Phu Quoc fish sauce were all involved in legal disputes on trademark issues in foreign markets.

While the government could provide support for firms to protect their brands with a network of trade offices around the world, it is the brand owners that should be the most active about protecting their intellectual property rights.

Director of Agricultural Products Processing and Development Department under the Ministry of Agriculture and Rural Development Nguyen Quoc Toan stressed the important role of trade associations in providing support for local enterprises in brands registration.

“Only then can we protect our products, and especially brands, beyond Vietnam,” Toan said.

“Vietnamese enterprises must change their mindset from producing en masse to   focusing on processing for higher quality and subsequent brands protection,” he noted.

On the issue of brands protection, Vu Ba Phu, director of the Trade Promotion Agency under the Ministry of Industry and Trade, said the ministry is proposing an initiative to select potential brands for trademark registration in Vietnam’s major foreign markets.

Generic plant variety S25 is a result of hard work for over 25 years from agricultural engineer Ho Quang Cua along with a local group of scientists from Ho Quang Tri company, located at Soc Trang province in the Mekong Delta of southern Vietnam.

ST25 fragant rice that comes from the plant  won the title of World’s Best Rice in 2019 and second prize in 2020, making it a source of pride for Vietnam’s agricultural sector.

While the ST25 rice is currently sold around the world, the brand, however, is subject to trademark registration from US and Australian firms in their respective markets.

Tagline:
Bamboo
Related post
BAMBOO’S LYCHEE ARRIVED IN JAPAN
28/05/2021
See more
FIRST FRESH LYCHEE CONTAINER TO JAPAN IN 2021
26/05/2021
See more
Vietnam promotes processed agricultural products in Australia
04/05/2021
See more
Vietnam sets a target for fruit and vegetable export turnover from 8 to 10 billion USD
08/04/2021
See more
Vietnamese food, farm produce displayed at international exhibition in Japan
10/03/2021
See more
Trade ministry helping Hải Dương farmers sell produce
03/03/2021
See more
Vietnam earned nearly 3.5 billion from farm, forestry and seafood exports in first month of 2021
25/02/2021
See more
Myanmar to continue efforts to support economy amid COVID-19
25/02/2021
See more
Da Nang: Policies supporting agriculture, rural development introduced
18/02/2021
See more
Tien Giang province expands high-tech rice cultivation
02/02/2021
See more
Laos encourages the development of domestic goods
27/01/2021
See more
The hallmark of Vietnamese rice
19/01/2021
See more
The total import and export of agricultural products between Vietnam and China exceeds US$9.8 billion
13/01/2021
See more
Vietnam develops high-quality coffee
31/12/2020
See more
Myanmar’s recovery waylaid by second wave, but rebound expected later: World Bank
23/12/2020
See more
EAEU gives Vietnam tariff quota of 10,000 tonnes of rice in 2021
19/12/2020
See more
Yen Son District develops its pomelo production area
15/12/2020
See more
AgroViet 2020 underway in Hanoi
04/12/2020
See more
Potential opportunities from global Halal food market for Vietnam
01/12/2020
See more
Myanmar online sales boom amid COVID-19: e-commerce body
24/11/2020
See more
RCEP to create opportunities for Japanese manufacturers, farmers: minister
17/11/2020
See more
Exporters of farm produce face tougher standards in China
13/11/2020
See more
Vietnam-China agro product trade hits over US$9.8 billion in nine months
06/11/2020
See more
The Ashimi anchovy fish sauce was successfully exported to Japan
05/11/2020
See more
LIPO in Laos market
29/10/2020
See more
Thai Nguyen eyes stronger hi-tech agriculture cooperation with Israel
26/10/2020
See more
Fruit, vegetable exports fetch 2.5 billion USD in nine months
23/10/2020
See more
Delicious mango varieties are favored in Vietnam
19/10/2020
See more
Five dos and don’ts for entering Myanmar’s retail market
13/10/2020
See more
Vietnam, India hold great potential in trade of fruits: Indian official
12/10/2020
See more
Carrots 101: Nutrition Facts and Health Benefits
16/09/2020
See more
Son La successfully exports dragon fruit to Russia
14/09/2020
See more
Vietnamese fruit exports to US halted as Covid-19 keeps inspecting officials away
21/08/2020
See more
Vietnam July trade surplus seen at $1 billion; CPI up 3.39% year-on-year: statistics office
29/07/2020
See more
Fruit exporters hit by rising air freight costs
06/05/2020
See more
Bamboo
Contact form